Executive Lens: Tips and Insights

DJ Bornemeier DJ Bornemeier

RGB Imbalance in Grey Patches Under LED and Flash Lighting with a Canon EOS R5

Under controlled studio conditions, we analyze the causes of RGB channel imbalance observed in light, medium, and dark grey card patches when using different lighting technologies. Specifically, we compare a Profoto xenon flash (strobe) and Westcott Flex bi-color LED panels, using a Canon EOS R5 camera with a mid-grey neutral white balance reference. We find that grey patches which should ideally remain neutral (equal R, G, B values) exhibit measurable color channel deviations under both illuminants, with significantly larger shifts under LED lighting. This report examines whether these RGB deviations stem from the grey card’s reflectance characteristics or from spectral disparities between the light sources and the camera’s sensor response. We present experimental observations and draw on published findings to illustrate the magnitude of RGB mismatches under flash versus LED. A detailed sensor-level analysis of the Canon EOS R5 is provided, including its color filter spectral response and linearity, to understand its sensitivity to different spectra. We explain how differences between continuous-spectrum flash and discontinuous-spectrum LED lighting lead to metameric failure – a mismatch in perceived color despite white balancing. Finally, we discuss best practices for photographers to mitigate such color imbalances in studio workflows, including proper white balancing, use of spectrally-neutral targets, custom camera profiling for specific lighting, and careful selection of high-quality lighting instruments.

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 White Balance and RGB Consistency in a Studio Photography Setting
DJ Bornemeier DJ Bornemeier

White Balance and RGB Consistency in a Studio Photography Setting

In studio photography, achieving accurate color is essential. Photographers often work with tools like grey cards, calibrated lighting, and advanced camera software to ensure proper white balance and exposure. This report explores how white balance and RGB consistency behave in a controlled studio environment, focusing on the use of Profoto studio flash systems and Westcott Flex Bi-Color LED panels with a Canon EOS R5 camera and Capture One software. We will discuss the role of 18% and 50% grey cards in exposure and color calibration, the physics of light and camera sensors as they pertain to white balance, and why different grey tones might register slight color imbalances even under the same lighting. We also examine whether such RGB inconsistencies stem from the calibration targets themselves or from genuine white balance shifts at different exposure levels. Finally, specific observations related to the Canon R5’s sensor behavior and the differences between LED and flash illumination on neutral targets will be addressed. The goal is to provide practical insights for studio photographers working on color correction and consistency.

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The Power of the Portrait: Why High-Quality Headshots Matter for Dental Professionals and Staff
DJ Bornemeier DJ Bornemeier

The Power of the Portrait: Why High-Quality Headshots Matter for Dental Professionals and Staff

In today’s digital age, the first impression a patient forms of a dental practice often occurs long before they set foot in the door. This initial impression frequently comes from a photograph – the headshot of a dentist or a team member seen on a website, social media profile, or online advertisement. For dental professionals in Portland, Oregon and beyond, high-quality, genuine headshots have evolved from a mere formality to a strategic asset. These images encapsulate professionalism, approachability, and the ethos of the practice at a glance.

A growing body of research in marketing and psychology underscores the potent impact of visual first impressions. Studies in social psychology have shown that people form judgments about trustworthiness and competence within a fraction of a second of seeing a face. In a city like Portland – known for its tech-savvy, design-conscious populace – the bar for these visual first impressions is particularly high. Prospective patients browsing for a new dentist often compare multiple practices online, where a welcoming, professional headshot can be the deciding factor in whom they trust with their oral health.

This article explores the multifaceted benefits of investing in very high-quality, authentic headshots for dentists and their office staff. We examine how these portraits serve strategic purposes in marketing, branding, and online presence, and how they influence patient trust, business growth, and professional reputation. We also delve into an often overlooked aspect: internal team cohesion and morale. By weaving together insights from branding psychology, healthcare communication research, and image perception science, we make a scholarly yet practical case for why exceptional headshots are a wise investment for dental practices – especially those aiming to stand out in competitive markets like Portland, OR. Finally, we detail the desirable characteristics of professional headshots in a dental context, including visual tone, style, authenticity, consistency, setting, and attire, providing guidance on what makes a headshot truly effective.

The goal is to inform dental professionals and practice managers that professional photography is more than just a cosmetic expense. It is a strategic tool that can humanize a brand, engender patient trust before a word is spoken, unify a team under a banner of professionalism, and ultimately contribute to a practice’s growth and reputation. The discussion unfolds with a look at marketing and branding advantages, then moves through the spheres of patient perception and team dynamics, before concluding with practical guidelines for creating headshots that encapsulate authenticity and excellence.

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DJ Bornemeier DJ Bornemeier

The Psychological and Professional Insecurities of Sharing Raw Image Files Among Photographers

In the digital photography era, clients occasionally ask their photographer for raw image files – the unprocessed, unedited photos straight from the camera. On the surface, this request might seem harmless or even logical: why not have all the images from a shoot, including those not adjusted or retouched? However, among professional photographers, the idea of handing over raw files can provoke strong unease. Many photographers have an almost visceral reaction to such requests, rooted not in greed or secrecy but in a complex of psychological and professional insecurities. Raw files are the photographer’s equivalent of a first draft or a rough sketch – they contain all the initial flaws, experiments, and unpolished elements before refinement. Sharing them feels like revealing one’s imperfections to the world. This article explores, in a research-backed and industry-informed manner, the three key insecurities underlying photographers’ reluctance to share raw images: (1) Fear of Criticism, (2) Undermining of Perceived Value, and (3) Impostor Syndrome. Each of these factors contributes to the protective stance photographers often take with their raw files. Understanding these insecurities can foster better communication and empathy between photographers and clients, shedding light on why a simple question about raw images can touch a nerve in this creative profession.

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The Secret to a Great Headshot? Relax.
DJ Bornemeier DJ Bornemeier

The Secret to a Great Headshot? Relax.

If you’ve ever stood in front of a camera and felt stiff, awkward, or like your face forgot how to smile—you're not alone. A great headshot isn’t just about lighting or angles. It’s about energy. The best photos happen when you’re relaxed, authentic, and a little bit lit up from within.

So, how do you get into that sweet, natural groove before a headshot session?

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What to Wear for a Professional Corporate Headshot: A Comprehensive Guide

In today’s professional landscape, a polished corporate headshot is a vital part of one’s personal brand. Long before you speak or shake hands, your photograph often makes the first impression – and research shows that people form opinions within a fraction of a second of seeing your image (The Science Behind Headshots - Rhode Island Photographer). In corporate America, where first impressions can shape career opportunities, it’s important for recent graduates and professionals alike to understand the expectations for professional appearance. This guide provides comprehensive advice on attire, grooming, and presentation for a head-and-shoulders corporate headshot. The goal is to help you appear confident, competent, and approachable, aligning your image with the norms of American corporate culture while still feeling like you. We’ll cover general standards of professional dress, specific recommendations (from clothing colors to accessories), gender-inclusive considerations, the psychology behind outfit choices, industry-specific tips, and common mistakes to avoid. By the end, you should feel equipped to choose an outfit that not only looks professional on camera but also conveys the right message about who you are as you embark on your career.

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If a Rose Falls in the Forest and No One Sees It, Is It Still Red?
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If a Rose Falls in the Forest and No One Sees It, Is It Still Red?

If a rose falls in a forest with no observer, can it meaningfully be said to be “red”? This paper explores this question by integrating perspectives from physics, neuroscience, psychology, and philosophy of perception. We distinguish the physical basis of color (light wavelengths and surface reflectance) from the perceptual experience of color in the brain. Key concepts from color theory are reviewed, including how objects produce color through selective reflection and absorption of light, and how the human visual system creates color experiences only when light stimulates retinal photoreceptors. We discuss how different mixtures of light (monochromatic versus polychromatic) can appear identical, underscoring that color is determined by the observer’s sensory processing. The opponent-process theory of vision and phenomena such as afterimages demonstrate the brain’s active construction of color, even in absence of corresponding wavelengths. Philosophical implications are examined: many thinkers argue that color is a subjective or relational property that does not exist independently of perceivers. The central claim is supported by scientific and philosophical evidence – if no one (and no sensory apparatus) is there to detect certain wavelengths, no color experience arises. In that sense, an unseen rose is not “red” as color is ultimately a product of perception rather than an intrinsic property of the rose.

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Peter Hurley: Influencing Excellence in Headshot Photography and Its Significance for Portland's Executive Lens Studio

Peter Hurley, universally recognized as the premier authority in professional headshot photography, has set a global standard of excellence and authenticity in the field. Hurley’s significant involvement, mentoring, and explicit endorsement have profound implications for studios like Executive Lens in Portland, Oregon, especially in terms of credibility, quality assurance, and value for prospective business clients seeking professional headshots.

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The Psychological and Professional Impact of High-Quality Studio Headshots: An Academic Analysis
DJ Bornemeier DJ Bornemeier

The Psychological and Professional Impact of High-Quality Studio Headshots: An Academic Analysis

In today's digitally oriented professional environment, first impressions are often formed through images long before face-to-face interactions occur. This paper examines the psychological science, short-term and long-term impacts, and professional benefits associated with using high-quality studio headshots, specifically comparing them to lower-quality images or artificial intelligence (AI)-generated portraits. High-end photography studios, such as Executive Lens Studio, use advanced lighting techniques that minimize age lines and blemishes while maintaining depth and authenticity in a photograph. This discussion will explore the implications of such photographic quality on professional perceptions and outcomes.

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DJ Bornemeier DJ Bornemeier

The Power of a Professional Headshot: Scientific, Technical, and Psychological Advantages

In today’s digital age, your profile picture or headshot often serves as a first impression in professional and corporate settings. Whether on LinkedIn, a company website, or a conference brochure, a high-quality studio headshot can communicate volumes about your competence, personality, and credibility before you even say a word. This article blends academic insights and industry best practices to explain why investing in a real, expertly lit professional headshot is so valuable. We compare high-end headshots to lower-quality images (like casual selfies) and even AI-generated portraits, examining short-term and long-term benefits in terms of branding, psychological impact, authenticity, and technical quality. The goal is to help technically curious students understand the science and strategy behind a great headshot and how it elevates professional identity and communication.

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Using LED Continuous Lighting for Headshots: Science, Color, and Skin Tone Accuracy
DJ Bornemeier DJ Bornemeier

Using LED Continuous Lighting for Headshots: Science, Color, and Skin Tone Accuracy

Headshot photography demands accurate color rendition, especially for skin tones. Unlike artistic shoots where creative color grading is common, headshots typically require natural-looking skin colors that faithfully represent the subject. Achieving this accuracy depends greatly on the light source. Continuous LED lighting has become popular for headshots due to its convenience and cool operation, but it presents unique challenges in color consistency compared to traditional flash strobes, tungsten incandescent lamps, or natural sunlight. This report examines the technical implications of using LED continuous lights for headshots, focusing on color consistency and skin tone rendering. It explores the spectral quality of LEDs versus broad-spectrum sources (flash, tungsten, sunlight), the importance of full-spectrum illumination for true-to-life skin color (considering how blood flow influences skin appearance), and how to manage color through digital workflows. The target audience is technical imaging professionals – photographers, retouchers, and color experts – so the discussion will dive into color rendering index (CRI), TLCI, spectral distributions, and color management practices in editing and printing.

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Executive Lens Ranked #1 Headshot Studio in Portland by Rip City Review!

We're incredibly honored and thrilled to announce that Executive Lens has been named Portland's #1 headshot studio by Rip City Review! Not only did we secure the top spot, but Executive Lens also received Rip City Review’s exclusive A+ rating—their highest possible rating—based both on customer reviews and their own in-depth analysis.

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The Best Headshot Studios in America: A Coast-to-Coast Guide

In our hyper-visual world, a professional headshot is one of your most powerful personal branding tools. Whether you’re an executive looking for a polished image, an actor seeking to make a statement with casting directors, or an entrepreneur ready to take LinkedIn by storm, selecting the right headshot studio can make all the difference. Below, we’ve compiled a list of top-rated studios across the country—each bringing a distinct style, specialty, and vibe to the table.

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DJ Bornemeier DJ Bornemeier

Revitalizing and growing your business presence

Revitalizing and growing your business presence requires a blend of strategic planning, consistent branding, and authentic connection with your audience. Whether you’re a solo professional or leading a team, here are key steps to strengthen your brand footprint and why something as simple as a superior headshot can make an outsized impact on your efforts.

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Why Medical Clinic and Hospital Professionals and Personnel Need Quality Professional Headshots

In today’s digital age, a professional headshot is much more than just a photograph. It’s an introduction to who you are, a reflection of your credibility, and a key element in building trust—particularly important for those working in the medical field. Whether you’re a physician, nurse, administrative leader, or other healthcare professional, having a high-quality headshot can enhance your personal brand and help convey your expertise and compassion. Below are the top considerations for why a medical professional might want a headshot, why investing in a quality, genuine, professional photograph is crucial, and how working with an experienced studio can make all the difference.

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Why Every Real Estate Agent Needs a High-Quality, Genuine Headshot—and How an Experienced Studio Can Help

In the world of real estate, first impressions matter. Clients often research agents online before making contact, which means your headshot can be one of the first things people see. It’s your chance to put your best face forward—literally—and convey professionalism, warmth, and trustworthiness from the very start. Below are the key reasons why real estate agents benefit from having a quality, genuine headshot and the advantages of choosing an experienced studio and photographer for the job.

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Why a Professional, Authentic Headshot Matters for Mortgage Company Personnel—and How an Experienced Studio Can Elevate Your Image

In an industry like mortgage lending, trust and credibility are critical. Whether you’re a mortgage broker, loan officer, underwriter, or branch manager, your potential clients and referral partners want to feel confident in you from the first interaction—and often, that initial impression is formed by your headshot. It’s no surprise that in today’s digital landscape, a professional, genuine headshot can make a difference in how your audience perceives your professionalism, reliability, and personal brand. Below, we’ll explore why mortgage professionals benefit from a quality headshot, what “quality” truly means, and why investing in an experienced studio and photographer can give you a powerful edge in this competitive field.

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Why High-Quality Headshots Matter for OHSU Staff, Students, and Faculty—and Why an Experienced Studio Makes All the Difference

In an increasingly digital world, it’s no surprise that a professional headshot has become an absolute essential. Whether you are a staff member, a student on the cusp of graduation, or a seasoned faculty member at Oregon Health & Science University (OHSU), an up-to-date headshot can be an invaluable tool to help you connect and communicate effectively in your academic and professional circles. In this post, we’ll explore the reasons you might need a headshot, why quality matters so much, and how working with an experienced photographer or studio can benefit you in ways that DIY snapshots and quick phone selfies simply cannot.

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